Attended -
In one of the primary initiatives under the project, over one thousand dustbins were installed around NOIDA within a period of 6 months which saw (amount of garbage collected) tons of garbage being collected. To commemorate the success of this initiative, a campaign was launched in the month of February named ‘ChakaChak Valentine’ which engaged with more than 64,000 residents both offline as well as online. The campaign included installations of heart-shaped boards on several dustbins across the city with creative messaging that urged the citizens to make NOIDA their valentine and express their love by separating garbage and disposing it in the correct bins. The ‘Be Our Valentine’ campaign, in particular, aced online engagement reaching out to over 1,00,000 viewers through Instagram quizzes, polls & user-generated content around the heart installations.